The key to any successful relationship/partnership is mutual respect for the involved parties , and a clearly understood motivation as to why the relationship was established in the first place; essentially, everyone needs to be on the same page in terms of why they are together, where they are and where they want to go.

When it comes to positioning your business for optimal success, knowing how to choose the right available partner is important, especially when it comes to technology and associated tools. Here are some important considerations to make when making a technology partnership decision for your organization:

A recent McKinsey report found that while 84% of corporate executives think innovation is key to achieving growth objectives, only 6% are satisfied with the innovation performance of their firm. Innovation is often considered to be something that’s “nice to have” rather than essential. Even if executives try to prioritize it, innovation often gets crowded out by more “urgent” short-term pressures.

Unexpected changes in technology, customer preferences, and regulation can disrupt even the best-run operation. When that happens, traditional practices will only lead to getting better and better at things people care about less and less. That’s why successful innovators prepare for irrelevance long in advance.’ (Greg Satell,

When developing a partnership you want to ensure that whoever you choose has your best interests in mind, and can help you achieve a new type of growth that is conducive to your particular brand and market.